The COVID-19 situation has impacted every business sector and created a sense of social disruption that is unprecedented in our times. It presents a challenge for all of us to think differently, to adapt, to be resilient, to remain optimistic, and to find a way to lead, whether it is at home or within our business activities.
Marketing, like many parallel business facets, can move at the speed of light, or at least it may feel that way when brainstorming a new campaign. On a yearly, quarterly, and even monthly basis, new trends and techniques pop-up and transform the way we attract and market to new audiences.
I am always motivated by the customers and for me, finding ways to help our customers get through COVID-19 is a brand-new question. We’re trying to feel our way through a reality that we’ve never been faced with before, challenges we’ve never had to encounter, and it’s motivating to me to think that maybe in some small way we can make a difference to make things better for doctors …
Pennsylvania native Aimee Amann first attended Pennsylvania State University, where she studied French language and culture with a minor in linguistics.
Around the world, billions of people use social media every day, and that number continues to grow. We use it for every part of our lives — in our personal relationships, at work and for entertainment.
There is a common misconception that knitting is a pastime reserved for elderly women and for a long time, knitting was considered ‘uncool’ by all the cool kids.
Global marketing is the act of bolstering a product, or service under the same name in multiple countries, with similar and centrally coordinated advertising strategies. Companies benefit from global marketing through the economies of scale, in that this practice allows the firm to expand its production while they see their long-run costs decrease.